Importance of Content Agencies Over Freelance Writers

Content Agencies Have Numerous Advantages.


Content is undoubtedly the king when it comes to effective online marketing for both SMEs or large businesses in the present digital era. Relevant, interesting, helpful and engaging content is the key to attract and sustain the website traffic and customer’s interest in the site. 


The digital marketing universe is governed by the presence of effective content on the two most important online platforms, aka Google and Facebook. Valuable content helps in increasing the number of conversions and clicks of the website and ultimately aids in escalating the ROI. 


Business owners or marketers often fall short of time, expertise and resources to formulate high-quality content that actually works. Therefore, the task of content creation is often outsourced either from digital or content development agencies or freelance writers. 


From a recent study, it was found that around 75% of renowned companies are going for experienced content agencies to take charge of their content management operations while they devote time for other necessary tasks of production and management. 


Many a times, businesses suffer due to inadequate content, blogs and articles in their websites in spite of having high quality of products and services. A premium quality of content can help keep your potential customers hooked to your website and finally convert them into loyal customers. 


Working with content writing agencies: All you need to know!


A content creation agency is a professional company having a team of experienced and qualified writers who are in charge of writing all their content related write-ups. They have a bevy of trained professionals who know the tactics of writing effective social media content, press releases, blogs post and website content to name a few. 


The content agencies also keep track of the ongoing trends and search items topping the Google Search Engine and draft their content accordingly so as to increase the chances of the customer’s website in the top search pages online. 


Contentoto India is a leading content development and digital marketing agency based out of Kolkata, having years of experience and proficiency in the field. The company has a team of highly experienced and talented writers, both Native and local who are trained in developing high-quality content that best suits your business’s requirements. 


The company strives to accomplish the client satisfaction and provide them value for their money through the delivery of impeccable content in a timely fashion. It offers a diverse range of services ranging from website content, social media content, press release, newsletters, instructional content, eBooks, ad copies, reports and memes to name a few. The company also provides research and analysis related to financial, scientific and investment domains. 


Why hire content writing agencies?


One may wonder that why to hire an agency when there are enough freelance writers who offer the same services at competitive prices. Well, content agencies are more adept at handling the various necessities pertaining to online writings such as quality, plagiarism, authenticity, grammatical perfection and originality that the freelance writers are incapable of. 


A complete package of services


A content agency is essentially a specialist in providing an all-inclusive package of content management rather than just providing with writers. Moreover, many provide additional services such as conducting a survey of what type of content will best suit the customers’ business based on Google Analytics. 


They also aid in recognizing the target audience and formulating content based on their preferences and choices. As for instance, a product pertaining to young women is mostly advertised using Social Media Content Marketing Strategies that will be appealing to millennial female customers and keep them hooked on the website. 


The availability of better talents


Agencies recruit the best of talents in the writing industry in order to ensure the perfection in their compositions. On top of this, all the editing and reviewing work is also taken care of by highly talented editors and copywriters. The same is not available with freelance writers and the businesses are forced to do the needful all by themselves. 


The contracting agencies hire writers from diverse fields of experience and expertise to build a comprehensive portfolio of wide-ranging services. Therefore, one is free from the botheration of checking the quality and authenticity of the final write-ups provided by the agencies.

 

Management Knowledge of agencies 


Clients can free themselves from the burden of handling various freelance writers by giving all their load to proficient content agencies. Hiring freelance writers are quite a cumbersome process as firstly, one needs to examine their levels of competence before hiring and then continuously manage their assignments and review their work. 


However, in contrast to this, content agencies such as Contentoto does all the work of communicating and supervising the duties of the various writers working under its wings. It also ensures that the final write-up provided to the clients is error free with unmatched quality. 


Advantages of group-think


The company takes charge of generating write-ups that helps in building the trust of the clientele and keep them engaged through its well-researched topics. In addition to this, content management agencies provide the benefit of groupthink as it includes the opinions and viewpoints of various staff members to come up with a content plan that is sure to increase your website footfall. 


Businesses can benefit from the united knowledge and varied skill set of a myriad of writers who are chosen through a tough screening process. Furthermore, customers get accessed to a highly organized content management platform wherein there is an availability of writers having diversified niches and expertise in a wide range of subjects. 


Contentoto helps the businesses to execute their digital marketing plans and manage content services through ease and effortlessness. However, with freelance writers, one does not enjoy this benefit and have to go through the harassment of hiring different people for a diversified range of projects. 


Executives in agencies are more experienced


The agencies have experienced executives and managers who are adept at communicating the needs of the customers with the writers best suited for the specific jobs. Moreover, the tasks are assigned and received from the staff in a highly organized fashion which ensures that the final work is handed over to the clients in a timely fashion. They also look after the contracts and agreements pertaining to the non-disclosure agreement and copyright of the drafts created by them. 


The content agencies carry out the keyword research of the trending keywords in the respective industries and formulate the writings accordingly. While, opposing this, freelance writers have limited expertise, availability of time, resources and know-how of effectual content management procedures. Plus, relying on a single freelance for the whole project is quite risky in case of illness or incapability to finish it within the deadline.

 

Agencies must perform or perish in a competitive environment


There has been an emergence of numerous content writing and online marketing agencies owing to its demand and importance in the digital world. Agencies thrive to sustain themselves amid a highly competitive environment and save their clients from going to the rival companies in the market. 


Therefore, the content marketing agencies are highly sensitive to keeping up with the clients’ expectations and build relationships of trust and loyalty with them. In order to accomplish this, they are constantly endeavoring to upgrade their levels of service and provide nothing less than perfect. This exceeding competition and the threat of new market entrant makes the performance outcome of the agencies a surpassed one. 


If you are wondering about whom to choose between content writing agencies and freelance writers, then the pros of agencies are much more encompassing and advantageous for a busy business house. So, give up all your content marketing concerns to the experienced agencies and relax and see the magic happen.


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Text: Paridhi Agarwal, Head - Social Media Content, Contentoto India.


Reach her  at paridhi.agarwal@contentoto.in

The most Haunting Challenges the Content Agencies Face

Content Agency Management is No Child's Play

It seems like everyone is a content writer these days. The era where digital marketing and SEO are seen as unavoidable tools of marketing, writing content is a natural solution for the career-hungry people. However, when it comes to satisfaction, there are only a few writers who can complete their tasks to perfection. It is therefore obvious that most corporate clients who seek content writing services from an external agency feel disappointed. But, wait; there are some very common problems with these content agencies that make their day hard enough. 


Here are some of them:


1. Quality


Every content professional knows this. Content providers are everywhere. You just post an ad in any platform and you’ll get handful of applications. But, the most serious thing you should consider as a client is the quality of content. It is so because, writing is an art and like all other fields of creativity, the real art is known to only a few writers. Therefore, when it comes to recruiting, content agencies face a tough task of shortlisting candidates that will make them profitable versus those who are just applying for making their ends meet.


2. Rates


Content agencies find it very hard to balance both sides of the scale. In one hand, they have to keep wages to minimum and on the other; they need to find the best writers. It is easy to judge that an agency that asks for too much price may be irrelevant, but the writers are also people who need growth and an agency that offers good pay must ask for some genuine prices from the client that cannot seem to be very honest at the first sight.


3. Finding out the best talent


It is a very pertinent issue to most of the content agencies. You cannot just find out the best writer out of the heap of applications. If one seems good, you will come across someone else who looks better. However, as it goes by you’ll come to learn that content writing is an art that gets better with practice and hence, whoever your next choice is, trust him to improve with each passing day.


4. Finding the best editors at an affordable price


Well, this is also part of every content agency’s life-cycle. They need to choose the best editors but doing that is trickier than it seems to be. Best editors often ask for gigantic rates that are not very affordable to content agencies. However, every content agency has some editors they never want to go away and hence, sometimes; they pay uneven prices to these talented breeds, even when pricing is a big issue with the clients.


5. Managing time


As is obvious, once you’re into managing writers and editors, you’ll find that it is a very critical process. The writers are often moody and they need enough free time to be creative. But, the clients who want you to write a piece for them will always run after you to provide them the content quickly. So, it is like you want to bake but do not have the flour in your kitchen.


While there are many challenges faced by content agencies, there are some really good perks too that make investing in content an investment for the lifetime. If you are getting into content writing industry, know that you’ll be tested all the time, without any mercy.


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If QUALITY is what you are interested in, Trust Contentoto.


Contentoto India (CI) has been operating for five years and it had a very humble beginning. With just a few dollars to invest, Contentoto faced a lot of problems to grow and be a good content agency that provides the best of content to the quality-hungry clients. However, as the saying goes by, the best of a breed will always be noted, Contentoto has curved out a niche in the content industry. We now have writers from almost all continents of the world, and w cater to a diverse group of clients ranging from digital media agencies to e-commerce giants thanks to the never-compromising attitude in Quality Management of India’s most preferred content agency, CI.


Three Truths about Content Writing No One Tells You

Let's Begin with the Good

Content writing is a very rewarding and creative career, and the earnings are pretty good if it is not great. However, like any new writer who ventures into content writing, everyone has to go through a grind to emerge as a professional content writer. While you’ll find a lot of articles about content writing on the web, I thought why not share some real truths that will let all the writers be aware and ready to accept the profession as a serious and highly rewarding move? Here are three facts associated with content writing no one would ever tell you.

The Beginning is the Toughest

Well, if you have just ventured into content writing or have been following writers who have made a mark in the industry, you already know this. It is very hard to continue with content writing because the first phase as a writer is very very challenging. The clients often don’t offer good rates and employers shy away from paying decent salaries to a fresher. Well, the reason is everyone wants to make a profit out of your writing, and as is obvious, since employers are not sure how good your writing is, they don’t seem to offer you good package until you prove yourself in the profession.

The Talent-Shortage

There are numerous writers and many people enter into the content writing domain every day. So, there is no shortage of writers in the domain. But, as you may know, writing is not everyone’s cup of tea. Although, many people start writing content to get a good source of earning, most of the writers are not well-versed with the nuances of grammar and the required professional attitude. So, when you seek to find a new writer, it is a Gregorian task to find out the real talents. There is no shortage of supply, but it is very hard to sort the experts out of heaps of applications for a content writers post.

It is Not an Easy Way to Make Money

Many people think that writing is an easy way to make money. That is a myth. Although content writing pays good enough if you stick to your profession through the thick and thin, it requires certain attributes and qualities that are hard to imbibe. It may sound a bit harsh, but many people don’t get the hack of the exact process of writing even if they stick to the industry for many years. If you are too emotional or want to stay at the top all the time, it is not a profession for you.


And, once you are into content writing, you will automatically realize that what seems to be just sitting and typing some words is actually a process that requires creative abilities and knowledge of grammar and vocabulary to the fullest. So, if you skipped the grammar lessons in school and now want to be a writer, keep an Oxford English Grammar with you to become an ace in the process of creating content. 

Last Few Words

It is though notable that if you have the zeal and want to prove yourself in the market, content writing is a steady paying profession even if you take it as a part-time and freelancing career. So, do write your best and read a lot. That’s the only way you can master the rewarding profession.


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Some Quintessential American English Slang Words

This is not for corporate correspondence, but use of slang has been rampant in almost all types of languages. 


Although, slang does not present you in a presentable format, there is no harm in using it once or twice, especially if you cannot substitute it with a better word, in an instant.  


Slang words have also been used in American English, and sine the time is ripe to talk about slang words since the white supremacists have covered the headlines of all leading daily newspapers. 


That is, why not use some slang words for these non-benevolent creatures? So, here are the best five for them. 


1. By the skin of (my/your/his/her) teeth 


This awesome phrase means ‘just barely.’ That is, you can use it when you meet some conditions or needs just barely. 


Nonetheless, you never use this word to glorify anyone or anything.


  The white supremacists have all mongooses by the skin of their teeth.  


2. Crash 


Well, no. This does not mean to get through something or someone while driving a car or any vehicle. 


Of course, if you use it in a unspeakable non-slang situation, you are going to miss the concept of speaking it altogether. Crash, the popular American slang means: To abruptly fall asleep, or to show up without invitation. 


Many opponents of white supremacists crashed, and then someone with and evil car crashed into them.  


3. Knock 


Knock, in slang terms, does not mean to overpower or to hit. It means: To speak negatively, to disparage, to badmouth. 


The white supremacists were all in knock when they heard the blacks are also forming a black supremacist gang.  


4. Pig Out 


Well, there is Pig in for this. Pig is often used as slang, but do you know what it means when used with the word ‘out’. I know, you do, provided you have been to Charlottesville and tried to be white supremacists. Pig out is a metaphor for binge eating.  


Never ever pig out because you just want to crash! 


5. Going Dutch 


This does not mean any Dutch going out or coming in. In fact, this is an obligatory and racial nature. I do not know how Dutch came to be in slang, but the Dutch would never find it interesting. 


This slang is used when each person, usually in a dating scenario, pays for his/her own meal. 


Definitely no one is going Dutch in your next date.  


Keep scratching your head until we show up with the next interesting blog on Contentoto.